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<see News & Events>
LENCO MARINE SELECTS WILLIAM
F. MILLER & ASSOCIATES
“Dream Team” Partnership Extends Leadership, Vision
of Both Companies
Stuart, FL, and Nashville, TN, January 14,
2008 — Leading the industry in boat control and clean/green
primary boat propulsion, Lenco Marine today announced a “dream
team” partnership with award-winning William F. Miller
& Associates to represent the entire Lenco product line
in the Miller’s 14-state trade area. The synergistic move
will extend the market penetration of Lenco’s industry
leading offering of trim tabs, trolling tabs, hatch lifters
and new Joy Ride Propulsion System, while adding another premier
product line to the Miller portfolio.
With a vision to “make the best boats better,” Lenco
Marine is an industry-renowned innovator and world-leading manufacturer
of trim tabs, trolling tabs, and hatch lifters. In fall 2007,
Lenco launched its Joy Ride digital electronic steering and
speed control system, a product so simple and intuitive to use,
even a child can navigate with it. With a new 40,000 square
foot manufacturing facility, Lenco founders Richard DeVito and
Sam Mullinax are poised for continued innovation and growth.
The 25-personWilliam F. Miller agency recently celebrated its
50th anniversary of award-winning manufacturers’ representation.
The Miller sales team is the most experienced in the industry,
with more than 250 years of combined marine expertise, longstanding
relationships with all the major boat builders, and an extensive
track record of successful sales in category-dominating product
lines.
“This partnership creates an almost perfect synergy: Lenco
internal sales, engineering, creative mantra, and exemplary
customer service and the Miller Group’s field prowess
and deep relationships,” said DeVito. “With the
longest history of success in the business, the Miller Group
is clearly the best in its class.”
“We are proud and honored to be part of the Lenco Marine
team and to add the Lenco product offering to our extensive
list of industry-leading product lines,” said Joe Miller,
Chief Executive of William F. Miller and Associates. “Richard’s
and Sam’s vision and passion assure this project will
catapult the company forward for years to come.”
For More Information
• For information on Lenco Marine products, visit www.lencomarine.com.
• For information on the Miller agency, visit www.williamfmiller.com.
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Press
Release from The William F. Miller TEAM, May 2006
Building on a successful 50 year history in the marine industry,
William F. Miller & Associates is formulating a senior management
team to further increase customer satisfaction, increase line
penetration and ultimately take sales to an even higher level.
During a company meeting on April 20th, the following promotions
within the company were announced and put into place:
Marcus Bailey
Team Director of Principal Development
William F. Miller has always been lead by principal allegiance
and successful business partnerships. Marcus has exemplified
these qualities throughout his tenure with the agency. This
new position has been created for Marcus to enhance these allegiances
and create further business opportunities for both parties.
Responsibilities include factory communication involving marketing
ideas and plans, sales reports, competitive product developments,
acknowledgements of ordering procedures, market changes, and
critical customer information. Marcus has been with the Miller
agency for over 15 years, and his territory will be modified
to accommodate his increased agency responsibilities. Paul Rieger
will assume 24 of his Florida accounts. Jim Parke will take
over all Lewis Marine responsibilities. Marcus will retain BBG
Companies, Monterey, Pro-Line, Regal, Wellcraft, Donzi, Gambler,
and Chris Craft.
Chris Drahman
Team Director of Sales Development and Training
The hallmark of our business is personalized customer service
and dedication. These important qualities are what set William
F. Miller & Associates apart. Chris’ success in his territory
stems from his customer commitment and successful business relationships
that he has developed over his 10 years with the agency. This
new position will allow Chris to demonstrate his developmental
abilities throughout the entire William F. Miller territory.
Responsibilities include outside sales development, enhancing
customer relationships, continued in-house sales training to
maximize sales efforts, and analyzing line penetration and opportunities.
Jeff Miller, formerly with Moeller Marine, will be assuming
Chris’ South Carolina territory. Jeff has traveled this territory
for 20 years in his previous factory capacity.
Dan Field
Team Financial Officer
William F. Miller & Associates is a fiscally responsible company
known for financial integrity and accountability. The Miller
family has reinvested back into the business for the past 50
years, making us the company we are today. Dan exemplifies integrity,
honesty and trust, which are all traits mandatory for financial
involvement. His newly created position will give the agency
the guidance needed to expand and fund the additional sales
drive we have put into place. His responsibilities include setting
budgetary guidelines, analyzing financial opportunities and
driving accountability. Dan has been with the agency for over
23 years and will relinquish his accounts in North Texas to
Paul Rieger.
To round out the William F. Miller & Associates corporate structure,
the following assignments have taken place:
Kimberly Althaus
Team Director of Inside Sales Training and Development
Responsibilities include training the inside sales team on how
to effectively communicate with and assist their corresponding
outside sales reps. Kimberly has successfully assisted her outside
sales reps for over 6 years and has helped each of them to achieve
record sales.
Lynne Drahman
Team Director of Marketing and Sales Analysis
Responsibilities include marketing of the William F. Miller
agency; developing factory marketing components to influence
sales; maintaining the agency website; creating The Lagniappe
News, our monthly newsletter; and analyzing monthly sales while
communicating results to the sales field. Lynne is a graduate
of the Indiana University School of Business and has recently
joined the Miller agency.
Hill Lenderman
Team Relationship Builder and Event Coordinator
Responsibilities include coordinating
buying group functions and planning corporate events and outings
with both factories and customers. Hill’s sales territory includes
Middle Tennessee, Northern Georgia, Mississippi, Southern Louisiana
and Northern Alabama. Hill has been with William F. Miller &
Associates for almost 10 years.
Corinne Wilson
Directors’ Coordinator
Responsibilities include scheduling and correspondence for Joe
Miller, Chris Drahman and Marcus Bailey. Corinne will also be
our principal liaison to arrange in-house meetings and trainings.
Corinne has assisted both Bill and Joe Miller for 15 years and
has seen the company through much of its successful growth.
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